All Aboard the Wild Turkey Bus.
Wild Turkey, the unapologetic Kentucky bourbon, wanted to go off the Bourbon Trail and share its heritage, process and product from coast to coast. So, we created a distillery on wheels to educate, entertain and serve whiskey lovers while generating buzz and excitement about the storied brand. The decked-out tour bus offers a bold taste of what it’s actually like to visit the distillery in Lawrenceburg. Bourbon icons and Master Distillers Jimmy and Eddie Russell even hold special tastings with their fans while sharing legendary Wild Turkey stories. Over the last few years, the bus has traveled across the country sharing lore and liquid at major events while amassing millions of social media impressions and hundreds of millions of OOH impressions.