Whirlpool Everydrop Brand Launch

Freshly Filtered Water at The Speed of Life.

Of course, you can’t launch a product that doesn’t have a name, and we did the honors for the EveryDrop™ Water Filter as well as designed its packaging. The EveryDrop™ Water Filter is the only water filter that has a sleek and unique funnel design, so it’s as versatile at home as it is portable on the go. It not only freshly filters water into every type of container; it’s untethered and goes where you go.

Its high-speed filtration system fills a one-gallon pitcher in two minutes. That’s five times faster than the leading brand of filter pitchers. So now everyone can enjoy great-tasting, freshly filtered water — water at the speed of life.

First to launch were everydropwater.com, Facebook and other social media channels; and then came the digital ads, the YouTube video and spots on broadcast TV.

The EveryDrop™ Water Filter is a refreshing change of pace and taste for everyone, and its success proves it.