Sober or Slammer Safety Campaign

Crushing It.

How quick can you connect the dots? How can you subliminally implant triggers that discourage negative behavior long after media exposure? And how can you do this all with minimal production dollars? This incredibly unique and effective campaign to combat drunk driving not only works as an arresting static visual but a hard-hitting :15 TV commercial that leverages the lack of voiceover to magnify the grave and long-lasting impact of poor decisions.