Small Business Moxie, Money and… Machete

Danny Trejo Gives Small Business Advice With A Winning Attitude.

Launching a small business is tough. A food truck? Even tougher. So we recruited and signed an entrepreneur with attitude from “Dusk till Dawn.” Cult film legend and owner of Trejo’s Taco and Trejo’s Donuts, Danny Trejo helped Progressive communicate the edge and acumen it takes to compete in today’s economy.

“Small Biz Battles: Food Truck Edition” is an integrated campaign with social, digital and experiential activations geared to supply small businesses with actionable insights through real world situations. The episodic content series included a food truck battle filmed in Venice Beach, CA, refereed by New York Food Truck Association President David Weber.

In support, our agency took that competitive spirit to the nation’s largest food convention, the National Restaurant Association Show in Chicago. Here, we challenged thousands of foodies to “Experiment With Food, Not Your Insurance” by eating exotic, strange and usual delicacies from around the world. These engaging and conversation-creating activations drew new appreciation and understanding for Progressive as the insurance brand for passionate entrepreneurs.