Pennsylvania Lottery

Bringing the Fun and Excitement of Lottery Gameplay To A New Generation.

An institution for almost 50 years that benefits older Pennsylvanians every day, the Pennsylvania Lottery was looking for ways to capture the attention of next generation Lottery players. Scratch-Offs, Draw Games and now PA Lottery online needed to be showcased in a way we’ve never done before. In the spots below, we reframed people’s perceptions of the prizes by personifying them — giving them attributes that amplified the fun and exciting nature of gameplay.