Ménage à Trois TV Campaign

Captivating Creative Invites Viewers To Explore The Wonder.

We created the first-ever TV advertising campaign for Ménage à Trois, the wine brand credited with creating the wildly popular California Red Blend category. The TV commercial garnered over 200 million impressions — airing on the Bravo, Food Network, HGTV, TLC and Lifetime networks plus Roku streaming devices across prime-time, daytime and weekend dayparts, resonating with Millennial and older Gen Z female audiences and fueling the brand's impressive 20 percent growth seen over the past six months.

Our captivating creative spotlights Ménage à Trois Red Blend, Silk and Gold, prompting viewers to explore the wonders of the portfolio's award-winning blends. Sight, sound and immersive taste come to life in the decadent display of bottles and tasting notes. The kinetic visuals entrance viewers with continuously unfolding flavor profiles and Rorschach kaleidoscopes against a music track titled "Escalation" — by popular artist SITA — that's mesmerizing, hypnotic, familiar and refreshed. The creative concept was enthusiastically embraced by consumers throughout concept testing, and thrilled audiences throughout the brand's provocative TV campaign.