On The Money.
To inspire Latinos to benefit by preparing their taxes with H&R Block earlier in the tax season, we developed a partnership between H&R Block and Wisin, one of Latin-urban music’s hottest talents.
We re-recorded his hit song Piquete, but created a unique version of the song, just for H&R Block, called Billete (money).
Winis, not only helped us get the word out, he got the lyric out. The music video we produced was a winning performance that celebrated success and H&R Block.