Helping Chicago Make A Profound Impact for Those Who Need it Most.
Chicago is known for its award-winning hospitality. It’s a place people love so deeply, that locals wear the iconic Chicago 4-star flag with pride and have even gone so far as to get it tattooed.
For others, it’s a place of struggle. It’s a place where calling the streets their “home” means something quite different. These are the homeless people of Chicago — a rising population that needed to be addressed.
Our 4-Star City campaign for the Chicago Coalition for the Homeless reframed Chicago’s 4-star flag as a hospitality rating, but through the lens of the homeless. This multi-platform campaign had an immediate and profound impact on the city. Donations dramatically increased 400%, outperforming many of Chicago’s bigger and better-known charities.