You’re the Guy. But Occasionally Even You Need A Guy You Can Trust.
For nearly 100 years, Michigan-based Belle Tire has been a mainstay within the communities they serve. As they continued to grow and expand their home territory as well as enter new markets in neighboring states, they needed a partner to help convey that same, great expertise and service their core customers were accustomed to receiving.
We built the I’m Your Guy campaign on the premise that even though you may be “the guy” your family depends on, you can trust Belle Tire’s employees to be “Your Guy” when it comes to your current vehicle’s needs. Tires, alignment, auto glass repair, oil & lube, brakes, suspension and more, your guys at Belle Tire are the experts to get the job done right…the first time.