Barilla Ready Pasta Tour

Masters of Pasta.

In keeping with the Italian heritage of Barilla, we designed an authentic, electric-powered Ape Car that has been bringing a little piece of Parma to street corners, festivals, retailers and events across the country. Its compact size allows it to travel virtually anywhere, while its sustainable craftsmanship aligns with Barilla’s “Good for You, Good for the Planet” initiative. Despite its small size, the Ape delivers big experiences to consumers from coast to coast.