Keeping The Spark Alive

It’s the summer of 2020. My alarm clock goes off at 8:55 a.m.. I roll out of bed, change from my sleeping pajamas to my daytime pajamas, and open my computer — by 8:59. At 9:00 a.m. I’m rocking and rolling. Working from home is freaking awesome. Fast forward a year (and then some) and […]

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9 Benefits of a Dedicated Creative Content Team

As more platforms emerge and new content features are released, the need for diversified content becomes more and more necessary for brands that want to be heard. And having a team at the ready who’s good at what they do can help brands grow engagement in today’s digital world. From photography to video to animation, here are […]

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Virtual Reality Heads Off in A Different Direction

Elliott Allen Creative Director A lot of people associate virtual reality with the latest in gaming, and for good reason. With its ability to seamlessly immerse players in a gamescape across sight, sound and motion, the 360-degree world of VR is a no-brainer for serious gamers. Of course, there’s no such thing as VR without […]

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10 Most Common SEM Mistakes and How to Avoid Them

Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them quickly. If not, even simple mistakes can escalate into a dumpster fire. How can you avoid this fate? Check out these critical errors and see what you […]

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QR Codes Are Back … But They Never Left

Many people, brands and agencies have long been trying to understand the best way to utilize the technology of a QR Code. They were a trendy addition to the marketing opportunities that came from the smartphone’s explosive growth 10+ years ago, however no one knew how to deploy them. Furthermore, consumers weren’t knowledgeable enough in […]

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Decrypting NFTs

WHAT EXACTLY IS AN NFT? The hype surrounding Non-Fungible Tokens (NFTs) continues to grow week-over-week. From artwork to music or even real estate, the purchasing of these digital assets has created a trend that cannot be ignored. However, many people are still asking “What even is an NFT?” An NFT is a one-of-a-kind digital asset […]

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What Apple’s New iOS 14.5 Means to Marketers

With the much-anticipated release of iOS 14.5, Apple has started enforcing its new App Tracking Transparency (ATT) policy, which may impact your advertising across Apple devices. ATT was created to enhance consumer privacy by prohibiting tracking on Apple (iOS) devices without a consumer’s consent. Before this update, Apple had created an ‘IDFA’ (Identifier For Advertisers) […]

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ConairMan Body Grooming Sea Shanty Strikes a Chord with TikTokers

At  9Rooftops, we don’t just do social — we do social well. ConairMan’s music collaboration series is a great example of how we follow social media trends and leverage them to drive results for our clients. Tapping into the TikTok music trend, we identified a great opportunity to spread the body grooming message. ConairMan is […]

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Why Challenger Brands Should Be Early Adopters

Now more than ever, it is important for challenger brands to stand out against their competition. They emerged to compete with market leader and niche brands — the Nike, Apple and Starbucks brands of the world — but challenger brands have the difficult task of setting themselves apart in order to make a valuable impact. […]

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