More Flavor and More Ways to Measure Success with QDOBA Mexican Eats

As QDOBA introduced new flavors into a fast-casual market crowded with high-spending competitors, we turned strategy and planning into results-driven action. THE CHALLENGE The fast-casual category is an immensely competitive space, and we needed to make QDOBA stand out as a brand that truly celebrates flavor. By focusing on QDOBA’s unique selling points — hand-crafted, […]

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SEO Backlinks: Why They Matter and How To Build Them

Building links to your website remains a critical SEO ranking factor. Link-building, otherwise known as “off-site SEO,” helps Google and other search engines validate the importance of a piece of content. Today, 9Rooftops will explore the importance of backlinks and best, white hat practices in obtaining them.  SEO Backlink Guide: Do Backlinks Work? Let’s begin […]

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The Benefits of Brand Indicators for Message Identification and Where to Start

Brand Indicators for Message Identification (BIMI) is an email specification that enables authenticated brands to display their logo within supported email clients. While having a profile picture associated with a personal email account has been a capability offered by many email clients for some time, the capability for brands to personalize the images that display […]

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Keeping The Spark Alive

It’s the summer of 2020. My alarm clock goes off at 8:55 a.m.. I roll out of bed, change from my sleeping pajamas to my daytime pajamas, and open my computer — by 8:59. At 9:00 a.m. I’m rocking and rolling. Working from home is freaking awesome. Fast forward a year (and then some) and […]

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