Chicago, IL (July 1, 2021) – 9Rooftops recently welcomed Evan Fung as the company’s Director of Analytics. Fung is responsible for leading a growing team of analysts that measure and decode data to answer the most pressing questions and identify trends in marketing today.
Fung has already proven to be a valuable addition, working with the Data Science + Analytics team to extract meaningful insights from data to visualize key patterns and inform strategies for clients such as Belle Tire, Glanbia, Trinchero Family Estates and CLR. The data-fueled strategies help these clients to rise above the competition with culturally relevant, high-performance creative solutions that generate energy, action and revenue.
“Evan is a digital analytics and marketing insights specialist with a decade of experience working between both the creative agency and client sides,” said Josh MacCarty, Vice President and Director of Data Science + Analytics at 9Rooftops. “His ability to quickly derive impactful insights from clients’ data and connect disparate points to tell a cohesive story will help our clients maintain a competitive edge in this increasingly dynamic business environment.”
Before returning to his home state of Massachusetts and joining 9Rooftops, Fung spent the bulk of his career to-date in New York City. Most recently, he designed and implemented measurement and insights solutions for digital media, website, and social media properties as a Creative Analytics Lead at Verizon. As Director of Customer Success at Marketing Evolution, Fung achieved a 22% increase in marketing KPIs through analysis and optimization of customer media resource allocations.
“I’m excited to leverage my expertise to develop data-driven recommendations and identify opportunities to deliver added value for 9Rooftops clients,” said Fung. “By utilizing advanced methods like machine learning, the Data Science + Analytics team is able to pinpoint precise opportunities for growth, entry and expansion.”
When he’s not busy analyzing and reporting data, Fung enjoys sports, fitness, gaming, and spending time with his wife and their dog, Keela.
Headquartered in Chicago, IL, 9Rooftops is a bold, integrated marketing agency built for brands who need results now. Enhanced with an in-house, multi-media content studio, data-driven health division and full-service branded media practice, 9Rooftops is known for breakthrough creative that gets results. With offices in nine cities and more than 250 employees, 9Rooftops uses data-fueled strategies that help brands in an array of categories rise above the competition. That means clients get culturally relevant, high-performance creative solutions that generate energy, action and revenue— with the kind of speed that the market demands.