Belle Tire

When Belle Tire — a large, regional auto services and tire retailer — hired 9Rooftops to help rebrand their company, we wondered something right away. What difference between one guy’s rubber donut and the other guy’s rubber donut could there possibly be? As always, our homework had the answer. It seems everyone has a guy. […]

Read More…

Church’s Loves Communities

In a time of social unrest in urban areas across America, our goal was to shift perception from stories of “troubled neighborhoods” to “communities focused on regeneration and optimism.” That’s what inspired our agency to create the award-winning documentary film series, Church’s Loves Communities. With over 2.6M video views and over 24K engagements, it’s clear […]

Read More…

Firehouse Subs

Firehouse Subs has been ranked #1 on multiple measures in the Sandwich category for years, and we were on the hunt to find the real reason people loved them so much. With our own Visualizer “brand therapy” study, we discovered they loved Firehouse Subs because of the respite they provide in the middle of a […]

Read More…

GNC 4U

GNC was preparing to launch GNC4U, a subscription-based product that provides consumers with a highly customized vitamin pack. Along with fitness and diet recommendations based on lifestyle, goals and even the consumer’s own DNA, GNC4U was built for maximum personalization. Problem was, they had to overcome a long-standing stereotype as being a brand for only […]

Read More…

H&R Block

To inspire Latinos to benefit by preparing their taxes with H&R Block earlier in the tax season, we developed a partnership between H&R Block and Wisin, one of Latin-urban music’s hottest talents. We re-recorded his hit song Piquete, but created a unique version of the song, just for H&R Block, called Billete (money). Winis, not […]

Read More…

Rite Aid wellness+

We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]

Read More…

Rite Aid Integrated Brand Experience

We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]

Read More…