ConairMan

The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]

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Aperol All Day

It’s time to spread daytime happiness. It’s time to Simply Share the Joy. The best way to do it? The Aperol Spritz. The simple recipe lights up the table wherever it’s served and we made sure the sunshiny mixture made the most of its appearances — from patios and pool parties to rooftops and sundecks […]

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19 Crimes Snoop Cali Red Launch

We developed a truly disruptive and fully integrated retail program for the brand’s very first Californian wine, appropriately named Snoop Cali Red. It was the first initiative from 19 Crimes in a multi-year partnership with Snoop Dogg, the entertainment icon, whose cultural cachet makes him the perfect partner for 19 Crimes, a brand that embodies […]

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Honest Tea The Path to Goodness.

How do we generate attention in-store and online for a brand of great-tasting, certified organic beverages — while surrounded by a sea of competitors? We develop creative that prominently displays the brand’s points of difference, and its farmer and sustainability message with the same honesty and integrity used to craft its organic recipes. […]

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Ménage à Trois TV Campaign

We created the first-ever TV advertising campaign for Ménage à Trois, the wine brand credited with creating the wildly popular California Red Blend category. The TV commercial garnered over 200 million impressions — airing on the Bravo, Food Network, HGTV, TLC and Lifetime networks plus Roku streaming devices across prime-time, daytime and weekend dayparts, resonating with […]

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Sta-bil

Many car owners see their vehicles not as possessions, but as extensions of themselves. It’s their baby, their buddy, their companion. And when you love something that much, you protect it at all costs. We created a disruptive campaign that positioned STA-BIL 360° as an essential, everyday product, when it comes to car care regimen. […]

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Transdermal Therapeutics

“Big Pharma” conjures up thoughts of conspiracy theories, monolithic boardrooms, addictions to prescriptions and under-tested, overpriced drugs. The Cure: Transdermal Therapeutics. America’s fastest-growing compounding pharmacy that creates precision topical ointments to zero in on pain for relief where it hurts. The challenge was communicating what the pain felt like even though it’s not always visible […]

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Barilla Ready Pasta Tour

In keeping with the Italian heritage of Barilla, we designed an authentic, electric-powered Ape Car that has been bringing a little piece of Parma to street corners, festivals, retailers and events across the country. Its compact size allows it to travel virtually anywhere, while its sustainable craftsmanship aligns with Barilla’s “Good for You, Good for […]

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Beringer / Chopped Grill Masters

After several years working with longtime client Beringer Founders’ Estate to establish its Great Steak Challenge as both a consumer and retailer favorite, the time came to take it to the next level.  Challenge accepted. We brought the big guns to the table with a multi-year partnership with Food Network’s Chopped Grill Masters. This sizzle […]

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