ConairMan

The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]

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Aperol All Day

It’s time to spread daytime happiness. It’s time to Simply Share the Joy. The best way to do it? The Aperol Spritz. The simple recipe lights up the table wherever it’s served and we made sure the sunshiny mixture made the most of its appearances — from patios and pool parties to rooftops and sundecks […]

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19 Crimes Snoop Cali Red Launch

We developed a truly disruptive and fully integrated retail program for the brand’s very first Californian wine, appropriately named Snoop Cali Red. It was the first initiative from 19 Crimes in a multi-year partnership with Snoop Dogg, the entertainment icon, whose cultural cachet makes him the perfect partner for 19 Crimes, a brand that embodies […]

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Honest Tea The Path to Goodness.

How do we generate attention in-store and online for a brand of great-tasting, certified organic beverages — while surrounded by a sea of competitors? We develop creative that prominently displays the brand’s points of difference, and its farmer and sustainability message with the same honesty and integrity used to craft its organic recipes. […]

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Noble Vines Well Traveled

Noble Vines wines are the result of careful selections from the most prestigious vines in Europe and other regions across the globe, making them the perfect match for the discriminating tastes of well-traveled wine lovers. With that in mind, we collaborated with travel partners like Orbitz and Hotels.com to inspire savvy shoppers to Find Your […]

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Bringing the Fun and Excitement of Lottery Gameplay To A New Generation

An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]

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Beringer / Chopped Grill Masters

After several years working with longtime client Beringer Founders’ Estate to establish its Great Steak Challenge as both a consumer and retailer favorite, the time came to take it to the next level.  Challenge accepted. We brought the big guns to the table with a multi-year partnership with Food Network’s Chopped Grill Masters. This sizzle […]

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Chateau St. Jean Date Night In

When Chateau St. Jean wanted to be the wine to inspire couples to reconnect, we partnered with Ashley and Gabe Rodriguez. Ashley’s the author of “Date Night In” and the award-winning Culinary Blog notwithoutsalt.com. Together, we created original “Date Night In” content for Chateau St. Jean, including homemade recipes, pairings, an engaging sweepstakes and fond, […]

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Chateau St Jean x Sheryl Crow

What do you do when an award-winning winery with an established reputation of “relaxed elegance” wants to make some noise at retail and beyond? You serve up the perfect wine pairing. Enter Chateau St. Jean and multi-platinum recording artist Sheryl Crow. Sheryl’s soulful style, grace and prolific endeavors as a musician, cookbook author, breast cancer […]

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