ConairMan

The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]

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South Carolina Parks, Recreation & Tourism

While South Carolina is known for its world-famous beaches and coastal golf courses, most of the state is “undiscovered.” So, we developed Discover South Carolina, an editorial-styled campaign that’s all about promoting the undiscovered gems that can be found across the state — from its uniquely delicious coastal cuisine and phenomenal barbeque to great fishing, […]

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Aperol All Day

It’s time to spread daytime happiness. It’s time to Simply Share the Joy. The best way to do it? The Aperol Spritz. The simple recipe lights up the table wherever it’s served and we made sure the sunshiny mixture made the most of its appearances — from patios and pool parties to rooftops and sundecks […]

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19 Crimes Snoop Cali Red Launch

We developed a truly disruptive and fully integrated retail program for the brand’s very first Californian wine, appropriately named Snoop Cali Red. It was the first initiative from 19 Crimes in a multi-year partnership with Snoop Dogg, the entertainment icon, whose cultural cachet makes him the perfect partner for 19 Crimes, a brand that embodies […]

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Small Business Moxie, Money and… Machete

Launching a small business is tough. A food truck? Even tougher. So we recruited and signed an entrepreneur with attitude from “Dusk till Dawn.” Cult film legend and owner of Trejo’s Taco and Trejo’s Donuts, Danny Trejo helped Progressive communicate the edge and acumen it takes to compete in today’s economy. “Small Biz Battles: Food […]

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Bellin Health Asthma and Allergy

We’re proud to be longtime partners with Bellin Health. Together we’ve done some pretty amazing things. So, when they asked our agency to help them break through the clutter of other asthma and allergy relief ads, which are constantly coughing, wheezing, and sneezing for attention — we helped them breathe easier. How? By creating standout […]

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Make-A-Wish

Make-A-Wish Foundation grants thousands of wishes each year. Nearly 3 out of 4 wishes required airline tickets, making donated airline miles extremely valuable. To build upon momentum from previous years’ airline mile donations, Make-A-Wish requested a monthlong event that had a natural affinity with airline miles and demonstrated that wishes have a life-changing impact on […]

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Beringer / Chopped Grill Masters

After several years working with longtime client Beringer Founders’ Estate to establish its Great Steak Challenge as both a consumer and retailer favorite, the time came to take it to the next level.  Challenge accepted. We brought the big guns to the table with a multi-year partnership with Food Network’s Chopped Grill Masters. This sizzle […]

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Chateau St. Jean Date Night In

When Chateau St. Jean wanted to be the wine to inspire couples to reconnect, we partnered with Ashley and Gabe Rodriguez. Ashley’s the author of “Date Night In” and the award-winning Culinary Blog notwithoutsalt.com. Together, we created original “Date Night In” content for Chateau St. Jean, including homemade recipes, pairings, an engaging sweepstakes and fond, […]

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