ConairMan

The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]

Read More… from ConairMan

Noble Vines Well Traveled

Noble Vines wines are the result of careful selections from the most prestigious vines in Europe and other regions across the globe, making them the perfect match for the discriminating tastes of well-traveled wine lovers. With that in mind, we collaborated with travel partners like Orbitz and Hotels.com to inspire savvy shoppers to Find Your […]

Read More… from Noble Vines Well Traveled

Bringing the Fun and Excitement of Lottery Gameplay To A New Generation

An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]

Read More… from Bringing the Fun and Excitement of Lottery Gameplay To A New Generation

Bellin Health Asthma and Allergy

We’re proud to be longtime partners with Bellin Health. Together we’ve done some pretty amazing things. So, when they asked our agency to help them break through the clutter of other asthma and allergy relief ads, which are constantly coughing, wheezing, and sneezing for attention — we helped them breathe easier. How? By creating standout […]

Read More… from Bellin Health Asthma and Allergy

Beringer / Chopped Grill Masters

After several years working with longtime client Beringer Founders’ Estate to establish its Great Steak Challenge as both a consumer and retailer favorite, the time came to take it to the next level.  Challenge accepted. We brought the big guns to the table with a multi-year partnership with Food Network’s Chopped Grill Masters. This sizzle […]

Read More… from Beringer / Chopped Grill Masters

Church’s Loves Communities

In a time of social unrest in urban areas across America, our goal was to shift perception from stories of “troubled neighborhoods” to “communities focused on regeneration and optimism.” That’s what inspired our agency to create the award-winning documentary film series, Church’s Loves Communities. With over 2.6M video views and over 24K engagements, it’s clear […]

Read More… from Church’s Loves Communities

Every Bottle Tells A Story

Working with Market Watch’s Wine Brand of the Year, 19 Crimes, we were able to immerse shoppers in the brand’s fascinating backstory through the use of both virtual and augmented reality, as well as category-defying displays. The virtual reality experience was hosted by brand ambassadors who invited shoppers to don the VR headset to experience […]

Read More… from Every Bottle Tells A Story