South Carolina Parks, Recreation & Tourism

While South Carolina is known for its world-famous beaches and coastal golf courses, most of the state is “undiscovered.” So, we developed Discover South Carolina, an editorial-styled campaign that’s all about promoting the undiscovered gems that can be found across the state — from its uniquely delicious coastal cuisine and phenomenal barbeque to great fishing, […]

Read More…

Aperol All Day

It’s time to spread daytime happiness. It’s time to Simply Share the Joy. The best way to do it? The Aperol Spritz. The simple recipe lights up the table wherever it’s served and we made sure the sunshiny mixture made the most of its appearances — from patios and pool parties to rooftops and sundecks […]

Read More…

Belle Tire

When Belle Tire — a large, regional auto services and tire retailer — hired 9Rooftops to help rebrand their company, we wondered something right away. What difference between one guy’s rubber donut and the other guy’s rubber donut could there possibly be? As always, our homework had the answer. It seems everyone has a guy. […]

Read More…

Bringing the Fun and Excitement of Lottery Gameplay To A New Generation

An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]

Read More…

Small Business Moxie, Money and… Machete

Launching a small business is tough. A food truck? Even tougher. So we recruited and signed an entrepreneur with attitude from “Dusk till Dawn.” Cult film legend and owner of Trejo’s Taco and Trejo’s Donuts, Danny Trejo helped Progressive communicate the edge and acumen it takes to compete in today’s economy. “Small Biz Battles: Food […]

Read More…

Firehouse Subs

Firehouse Subs has been ranked #1 on multiple measures in the Sandwich category for years, and we were on the hunt to find the real reason people loved them so much. With our own Visualizer “brand therapy” study, we discovered they loved Firehouse Subs because of the respite they provide in the middle of a […]

Read More…

International Truck — It’s Uptime.

Navistar was facing an uphill battle after ongoing quality problems threatened the company’s existence. Customers had lost confidence. But International Truck isn’t just a trucking company, they are an iconic American brand. We created a compelling new positioning — “It’s Uptime at International.” A powerful, emotional rallying cry that reflects the core of the brand, […]

Read More…

Let’s Stir Things Up!

Standing out in a crowded category is no simple task for a brand like Espolòn. So, we decided that the best strategy was to not act like your typical tequila. A freshened look and feel infused with an ironic and witty voice created a rallying cry and tagline (Let’s Stir Things Up) that integrated all […]

Read More…

Rite Aid wellness+

We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]

Read More…

Rite Aid Integrated Brand Experience

We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]

Read More…