Belle Tire

When Belle Tire — a large, regional auto services and tire retailer — hired 9Rooftops to help rebrand their company, we wondered something right away. What difference between one guy’s rubber donut and the other guy’s rubber donut could there possibly be? As always, our homework had the answer. It seems everyone has a guy. […]

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Bringing the Fun and Excitement of Lottery Gameplay To A New Generation

An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]

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Every Bottle Tells A Story

Working with Market Watch’s Wine Brand of the Year, 19 Crimes, we were able to immerse shoppers in the brand’s fascinating backstory through the use of both virtual and augmented reality, as well as category-defying displays. The virtual reality experience was hosted by brand ambassadors who invited shoppers to don the VR headset to experience […]

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Grand Marnier Grand Manor

Our agency helped Grand Marnier add to the mystery and intrigue of the iconic liquid and transport guests to a place where they could discover how the other half live and indulge. It is the complex and luxurious world of the Grand Manor. Marked only with an elegant G, the Grand Manor opened its doors […]

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Let’s Stir Things Up!

Standing out in a crowded category is no simple task for a brand like Espolòn. So, we decided that the best strategy was to not act like your typical tequila. A freshened look and feel infused with an ironic and witty voice created a rallying cry and tagline (Let’s Stir Things Up) that integrated all […]

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Sutter Home

Home is where we enjoy the good life every day. From creating homemade recipes to signature wine cocktails to DIY projects. It’s where we celebrate holidays, milestones and each other. Home is so much more than a place you live; home is who we share it with. Home is where the heart is … Sutter […]

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United We Haul

Brand relevancy was weak. Progressive is known for their whimsical and iconic spokesperson, Flo. A personality not built for business, especially for truckers. As a result, Progressive Commercial trucking insurance was not in truckers’ consideration set, even with very competitive rates. Owner Operators felt Progressive did not truly understand their needs as a profession, or […]

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