Views from the Rooftops

Google's new search update is a significant development for AI-generated content. We'll analyze key changes to Google's policies and provide guidance.

Launching this month, Apple's iOS 17 update eliminates user-identifiable URL tracking parameters. This change challenges marketers who leverage campaign tracking. Here's what to know and actions you can take.

Language is not one size fits all. Learn why it's imperative to understand the nuances of your target language before beginning a campaign.

Many website owners learn about ADA compliance only when it's too late. All websites need it, but few site operators understand it. Today, we’ll help you navigate the robust world of ADA compliance and discuss practical solutions for moving forward.

In an online world of repetition and unoriginality, authenticity helps highlight a brand's products and identity. Let’s explore how we evolve brands through pivoting to unique content campaigns.

Two decades and counting…Today, 9Rooftops announces the continuation of its agency-of-record relationship with the Pennsylvania Lottery.

Threads: Will Meta’s Twitter Competitor Be Right for Brands? 

On May 10, Google unveiled a first look at a new AI Google Search experience at their namesake's I/O developer conference. The demonstration exhibited a robust search results page venture that unquestionably trumped the current ecosystem. We will discuss the details of Google's search experience unveiling and how it might affect the digital marketing industry.

9Rooftops’ Market Research and Experiential Marketing teams partnered to strike the balance between motivating attendance, engagement and organic feedback for a client trying to launch national distribution for its brand. Our approach netted insights to support all brand planning and launch efforts in a fraction of the time.