Views from the Rooftops

Group Director of Digital Strategy and CRM Solutions, Jenny Brenner, dispels marketing automation myths so your brand can realize its full potential.

Instagram is rolling out a new primary metric. And it’s not what you think. Here’s what marketers should know.

Discover how 9Rooftops collaborated with Girls Inc. to create a user-centered, impactful digital experience that enhances their mission of inspiring girls to be strong, smart, and bold across the U.S. and Canada.

Want to understand Instagram’s algorithm better and maximize visibility and engagement? Check out our comprehensive Instagram marketing strategy guide.

When ChatGPT launched, many considered it a potential “Google killer.” The prevailing belief was that Google Search and traditional search engines would become obsolete in the wake of a chatbot revolution. However, as we discussed in our piece “How Google, OpenAI and Reddit Are Transforming Search,” it’s clear that while users enjoy chatbots like ChatGPT, ... Google vs. ChatGPT: Traditional Search Still Going Strong

Brands are enhancing the customer experience through website personalization. Those that don’t embrace this strategy risk falling behind competitors.

About Sloane: Prior to joining 9Rooftops, Sloane spent eight years working in sports for the PGA TOUR, United States Tennis Association and on the U.S. Open tennis tournament, overseeing content globally and domestically for these organizations. During that time, Sloane worked closely with league and event sponsors, finding ways to connect them to relevant storylines ... 6 Ways to Get the Most Out of Your Brand’s Sports Sponsorship

On July 26, 1990, the Americans with Disabilities Act (ADA) was signed into law. This landmark legislation protects the rights of, and promotes equal opportunity for, people with disabilities. Accessibility is now all around us. It is so commonplace in many aspects of our lives that we hardly give it a second thought when seeing ... Top ADA Best Practices That Make your Digital Touchpoints Inclusive

In the fast-paced and dynamic world of travel and tourism marketing, 9Rooftops has established a remarkable decade-long partnership with the South Carolina Department of Parks, Recreation and Tourism (SCPRT). Serving as their marketing and advertising Agency of Record, 9Rooftops crafts campaigns that resonate with and truly captivate audiences. At the core of the encompassing Discover ... Chasing Nature: The Art of Outdoor Productions in South Carolina