The Views

Explore effective strategies to measure SEO impact on your business, moving beyond traditional keyword rankings to uncover the true value of your SEO efforts.

As social media agency of record for Fred Rogers Productions, 9Rooftops is no stranger to navigating brand awareness challenges.

Discover how zero and first party data can strengthen your marketing strategy by providing direct insights from customers.

Explore Google's latest core update in the 2024 showdown against AI-generated "unhelpful" content. Learn how this seismic shift aims to reduce poor content quality in search results.

Your guide to understanding Gmail and Yahoo's new bulk sender requirements, and recommendations to meet them so your emails continue to reach subscribers.

Learn key strategies for effective social media copywriting in our latest blog. Master the art of engaging your audience in a competitive, fast-paced digital world.

Stay ahead of the curve by understanding the latest marketing trends for the upcoming year.

We’re kicking off the holiday season with the Pennsylvania Lottery and their new campaign "Celebrate Like You Mean It.” This integrated execution is a true convergence of exhilarating fun and holiday magic.

Want to understand Instagram’s algorithm better and maximize visibility and engagement? Check out our comprehensive Instagram marketing strategy guide.

In a world hungry for authentic storytelling, podcasts forge unique connections. Offering an intimate glimpse into the heart of South Carolina's porch culture, “The Palmetto Porch Podcast” invites listeners to pull up a chair and be part of a Southern tradition.

Stop overanalyzing and follow our better way forward. Simplify your strategy with our proven steps.

Google's new search update is a significant development for AI-generated content. We'll analyze key changes to Google's policies and provide guidance.

Launching this month, Apple's iOS 17 update eliminates user-identifiable URL tracking parameters. This change challenges marketers who leverage campaign tracking. Here's what to know and actions you can take.

Language is not one size fits all. Learn why it's imperative to understand the nuances of your target language before beginning a campaign.

Many website owners learn about ADA compliance only when it's too late. All websites need it, but few site operators understand it. Today, we’ll help you navigate the robust world of ADA compliance and discuss practical solutions for moving forward.

In an online world of repetition and unoriginality, authenticity helps highlight a brand's products and identity. Let’s explore how we evolve brands through pivoting to unique content campaigns.

Threads: Will Meta’s Twitter Competitor Be Right for Brands? 

On May 10, Google unveiled a first look at a new AI Google Search experience at their namesake's I/O developer conference. The demonstration exhibited a robust search results page venture that unquestionably trumped the current ecosystem. We will discuss the details of Google's search experience unveiling and how it might affect the digital marketing industry.