Website

Knowing that the website was the sole resource for trip planning and reservations at all 47 South Carolina State Parks, we designed and rebuilt SouthCarolinaParks.com to streamline its functionality while bringing it in line with the brand’s fresh digital, social, print and out-of-home creative. With over 1,000 pages of content, delivering a best-in-class site was a task as big as the great outdoors. Given that it won the prestigious eTSY Award for the most effective and creative destination website, not to mention led to a marked and sustained increase in site visitation, park fees and cabin bookings, we’d say it turned out great.