9Rooftops Named Finalist in Upcoming PR Daily’s Content Marketing Awards
9Rooftops is thrilled to have been named a finalist in three categories for PR Daily’s Content Marketing Awards, happening this August at the Yale Club in New York City. We were named finalists in the following categories: Influencer Marketing, Long-Form Video and Video Series.
Influencer Marketing
For the Influencer Marketing category, 9Rooftops entered our work for The Pennsylvania Lottery: “PA Lottery Makes the Holidays Festive with Holiday Scratch-Off Tickets.” Results from the holiday campaign exceeded initial goals, garnering 13.3 million impressions on social media with the help of 15 thoughtfully selected influencers. To put things into perspective, that’s about 75% more total impressions than the previous year’s campaign. Engagements, a secondary KPI, landed at 477K, a six percent increase over last year.
Long-Form Video and Video Series
We entered the Greatness Grown Video Series — part of the Discover South Carolina campaign for client South Carolina Parks, Recreation and Tourism — in both the Long-Form Video and Video Series categories. This series highlights South Carolina chefs and their genuine partnerships with local farmers, including how each is inspired by the other. To leverage the new video series, we rotated the videos and supporting articles into our Discover South Carolina Leisure creative across social media, native ads and pre-roll video with Warner Bros. Discovery, whose audience is known to appreciate good food and travel. The campaign achieved nearly 175,000 impressions and 173,000 completed video views. Key additional metrics include a 98.9% Video Completion Rate with Warner Bros. Discovery, surpassing the 2022–23 rate by 13.8%.
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